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Aptitude Tests: How to Find the Best Talent for Your Company

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Aptitude Tests: How to Find the Best Talent for Your Company

Nearly one in four apprentices drops out of their training program – even though their grades were fine. Bad hires cost companies between €50,000 and €200,000 per case. And yet, many recruiters still rely on gut feeling and unstructured interviews.

Research has shown for decades: There's a better way. Aptitude tests make it possible to measure potential and competencies objectively – regardless of sympathy, appearance, or the perfect resume. But which tests are actually valid? What distinguishes a good aptitude test from a bad one? And how do you effectively integrate them into your recruiting process?

In this guide, you'll learn about the scientific principles behind aptitude tests, the different types available, and how to use them for more objective hiring decisions. Current studies from Schmidt & Hunter to Sackett et al. provide the foundation – combined with real-world examples from companies already achieving measurable results.

What Is an Aptitude Test? Definition and Importance for HR

An aptitude test is a standardized assessment that measures candidates' abilities, competencies, and potential for a specific position. Unlike traditional job interviews, the results are based not on subjective impressions but on measurable data.

The goal: Determine whether a person has the prerequisites to succeed in a particular role – before you hire them, not after.

Distinguishing Between Aptitude Tests, Employment Tests, Assessment Centers, and Personality Tests

These terms are often used interchangeably but describe different procedures:

Method Focus Typical Duration Application
Aptitude Test Abilities, potential, job-specific competencies 30-90 minutes Pre-screening, before interview
Employment Test General term for all tests in the application process Variable Synonym for aptitude test
Assessment Center Combination of tests, role plays, group discussions 0.5-2 days Final selection, executives
Personality Test Character traits, behavioral tendencies 15-30 minutes Part of aptitude tests or AC

An aptitude test can include various modules: cognitive tests, personality questionnaires, technical knowledge tests, or situational exercises. The key is finding the right combination – tailored to the job requirements of the position to be filled.

Why Grades and Resumes Aren't Enough

The research is clear: Academic grades and work experience are poor predictors of future job success. A meta-analysis by Sackett et al. (2021) shows that grades add almost no predictive value beyond an intelligence test.

The problem: Resumes and transcripts show what someone has done in the past – not what they can achieve in the future. They favor people with privileged educational backgrounds and overlook career changers with untapped potential.

Susanne Berthold-Neumann from Lufthansa puts it succinctly: "We look at the documents late in the process because they only show a small part of the person and say little about whether someone has the competencies for future challenges."

What Types of Aptitude Tests Are There?

Depending on the position and industry, different testing methods are used. Here's an overview of the main categories:

Cognitive Ability Tests (Intelligence, Logic)

Cognitive ability tests measure thinking skills such as logical reasoning, problem-solving, working memory, and learning ability. They are among the most thoroughly researched methods in personnel assessment.

Typical tasks:

  • Continuing number sequences
  • Recognizing patterns
  • Testing reading comprehension
  • Drawing logical conclusions

Why they matter: The meta-analysis by Schmidt and Hunter (1998) showed that cognitive ability tests have the highest single validity (r=.51) for predicting job success. More recent revisions (Sackett et al., 2022) adjust this value to r=.31, but confirm: Intelligence tests remain among the most valid individual methods.

Personality Questionnaires

Personality tests capture stable character traits and behavioral tendencies. The best-known model is the Big Five (also called the OCEAN model):

  1. Openness to Experience – Creativity, curiosity
  2. Conscientiousness – Reliability, diligence
  3. Extraversion – Sociability, energy
  4. Agreeableness – Cooperativeness, empathy
  5. Emotional Stability – Stress resistance, composure

Important: Personality tests alone are not a good predictor of job success (r=.22 according to Sackett et al.). They only add value in combination with other methods – for example, to assess cultural fit.

Technical Knowledge Tests

These tests assess job-specific expertise: programming languages for IT positions, business fundamentals for commercial training programs, foreign language skills for international positions.

Application: Especially useful for specialists and career changers, where the resume says little about actual skills.

Game-Based Assessments: The Modern Alternative

Game-Based Assessments (GBA) are aptitude tests in a gamified format. Instead of traditional questionnaires or multiple-choice tests, candidates complete short mini-games that measure cognitive abilities and personality traits.

The advantages:

  • Better candidate experience: Less exam pressure, more engagement
  • Reduced test anxiety: Gamified format reduces nervousness
  • Lower susceptibility to manipulation: Harder to "fake" than traditional questionnaires
  • Scientific validity: Studies (Lievens & Sackett, 2017) show comparable validity with higher acceptance

Game-based assessments aren't just fun and games – they're a scientifically grounded evolution of traditional testing methods.

How Valid Are Aptitude Tests Really? Scientific Evidence

The question every HR professional should ask: How well do aptitude tests actually predict future job success?

The Schmidt & Hunter Meta-Analysis: What We Learn From It

The meta-analysis by Frank Schmidt and John Hunter (1998) is considered a milestone in personnel psychology. It summarized 85 years of research and compared the validity of different selection methods.

Validity (r-value) indicates how strong the relationship is between test results and subsequent job success. A value of r=1.0 would be a perfect prediction, r=0 means no relationship.

Results from Schmidt & Hunter (1998):

Method Validity (r)
Cognitive ability tests .51
Structured interviews .51
Work samples .54
Unstructured interviews .38
References .26
Work experience (years) .18

The key message: Structured, standardized methods significantly outperform subjective assessments.

Current Research: Sackett et al. (2022)

A more recent meta-analysis by Sackett, Zhang, Berry, and Lievens (2022) critically reviewed Schmidt & Hunter's values – and revised them downward.

Updated validity values:

Method Schmidt & Hunter (1998) Sackett et al. (2022)
Cognitive tests .51 .31
Structured interviews .51 .42
Unstructured interviews .38 .19
Assessment centers .36

What does this mean? Aptitude tests aren't the "holy grail" – but they remain one of the best available methods. The key insight: Combining multiple methods significantly increases overall validity.

Validity Comparison: Which Methods Work Best?

Current research is clear: A mix of methods beats any single approach.

Top combinations according to Sackett et al. (2021):

  1. Cognitive ability test + structured interview
  2. Cognitive ability test + integrity test
  3. Structured interview + personality test

The weakest predictors:

  • Graphology reports (r near 0)
  • Unstructured interviews alone (r=.19)
  • Age (r near 0)

The recommendation: Combine a cognitive ability test with a structured job interview – and add personality tests for cultural fit as needed.

Advantages and Limitations of Aptitude Tests in Hiring

No method is perfect. Here's an honest assessment:

Advantages: Objectivity, Comparability, Bias Reduction

Objectivity: Standardized tests deliver comparable results – regardless of who evaluates them. The confirmtion bias or the halo-horns effect that occur in interviews are minimized.

Comparability: All candidates go through the same process. This enables fair comparisons – instead of "sympathy-based decisions."

Bias reduction: Objective tests evaluate based on performance, not appearance, name, or background. This promotes diversity and reduces discrimination.

Efficiency: Online tests enable pre-screening of large applicant pools with minimal staff effort.

Cost savings: Fewer bad hires = lower costs for re-recruiting, onboarding, and turnover.

Limitations: Nervousness, Not All Competencies Testable

Test anxiety: Candidates with exam anxiety may perform worse than their actual abilities would suggest.

Not everything is measurable: Social skills, creativity, or leadership potential can only be captured to a limited extent in standardized tests.

Preparation distorts results: Some candidates prepare intensively for typical test formats – which can limit the meaningfulness of results.

Acceptance issues: Tests that are too long or boring can deter candidates.

How to Overcome These Limitations

  • Use modern formats: Game-based assessments reduce test anxiety and increase acceptance
  • Employ a method mix: Combine tests + interviews + work samples where appropriate
  • Prioritize candidate experience: Offer short, mobile-optimized tests
  • Communicate transparently: Explain to candidates why tests are being used

Build or Buy an Aptitude Test? Options for Companies

You basically have three options:

Option 1: Develop Your Own

Advantages: Tailored to your company, no ongoing licensing costs

Disadvantages: Requires psychological expertise, high development effort, validation necessary

Recommendation: Only practical for large companies with their own assessment department.

Option 2: Standardized Tests from Providers

Advantages: Scientifically validated, immediately deployable, verified quality criteria

Disadvantages: Less customized, ongoing licensing costs

Recommendation: The best choice for most companies.

Option 3: Hybrid – Customize Standard Tests

Advantages: Scientific foundation + adaptation to your own requirements

Disadvantages: Requires collaboration with provider

Recommendation: Ideal for companies with specific job profiles.

DIN 33430: The Quality Standard for Personnel Assessment

DIN 33430 is the German standard for job-related aptitude assessment. It defines requirements for:

  • The qualifications of test administrators
  • The quality of test procedures
  • The process of aptitude evaluation

What to look for: Ask providers about DIN 33430 compliance. Certified procedures offer greater legal security – especially relevant if candidates challenge decisions.

Game-Based Assessments: Objective and Candidate-Friendly

Traditional tests have an image problem: They're seen as boring, stressful, and outdated. Game-based assessments change that.

How Game-Based Assessments Work

Instead of 100 multiple-choice questions, candidates complete short mini-games – typically 15-30 minutes for a complete assessment. Each game measures specific competencies:

  • Reaction games: Measure attention and processing speed
  • Puzzle games: Capture logical thinking and problem-solving
  • Memory variants: Test working memory
  • Decision games: Reveal risk tolerance and decision-making behavior

The algorithms running in the background analyze not just whether a task was solved – but also how: reaction times, patterns, strategies.

Scientific Validation

A study by Lievens and Sackett (2017) shows: Gamified assessments reduce test anxiety and increase acceptance among candidates – without sacrificing validity.

Additional research-backed advantages:

  • Lower influence of socially desirable response behavior
  • Harder to manipulate than traditional questionnaires
  • Higher completion rates (fewer dropouts)

Case Study: Lufthansa Achieves 96% Accuracy

Deutsche Lufthansa AG uses a 15-minute online assessment with seven mini-games. The results are impressive:

  • 96% accuracy rate: Correctly predicting which candidates will be rated as suitable in the further selection process
  • 81% candidate satisfaction: High acceptance of the gamified format
  • 100+ minutes of saved testing time per candidate: More efficient than traditional assessment centers

These figures show: Modern personnel assessment doesn't have to choose between scientific validity and positive candidate experience – both are possible.

Objective assessment tools like Aivy enable data-driven decisions instead of gut feeling. The platform uses game-based assessments that are scientifically validated and based on research from Freie Universität Berlin. More details can be found in the Lufthansa success story.

Best Practices: How to Successfully Implement Aptitude Tests

The Right Timing in the Recruiting Process

Recommendation: After reviewing applications, before the personal interview.

Why?

  1. You filter efficiently – and only invest interview time in promising candidates
  2. You have concrete talking points from the test results
  3. Candidates experience a professional, structured process

Process flow:

  1. Application received → Review of documents
  2. Invitation to online assessment (automated)
  3. Candidate completes test (location-independent, time-flexible)
  4. Evaluation → Invitation to interview if results are positive
  5. Structured interview referencing test results

Combining Methods for Maximum Validity

Research is clear: A method mix beats any single approach.

Recommended combinations for different target groups:

Target Group Recommended Combination
Apprentices/Trainees Cognitive test + personality test + short interview
Specialists Cognitive test + technical test + structured interview
Executives Assessment center (tests + role plays + interview)
Career changers Cognitive test + potential analysis + structured interview

Candidate Experience: Making Tests User-Friendly

The best assessment is useless if candidates drop out beforehand. Here's how to create a positive process:

Checklist for good candidate experience:

  • Test is mobile-optimized and works on all devices
  • Maximum duration: 30-45 minutes (shorter is better)
  • Clear advance communication: What can candidates expect?
  • Time flexibility: Candidates choose when to test
  • Fast feedback: Don't make them wait for weeks
  • Transparency: Explain why tests are being used

MCI Deutschland achieves a 96% completion rate in their assessment with this approach – while reducing time-to-hire by 55% and cost-per-hire by 92%. Matthias Kühne, Director People & Culture at MCI, emphasizes the "more objective evaluation basis" that has significantly professionalized the process.

Frequently Asked Questions (FAQ)

What's the difference between an aptitude test and an employment test? The terms are often used interchangeably. Employment test is the more general term for all tests in the application process, while aptitude test specifically refers to measuring job-specific abilities and potential.

How long should an aptitude test take? For online assessments, 15-45 minutes is optimal. Longer tests lead to higher dropout rates. Game-based assessments often manage to deliver meaningful results in 15-20 minutes.

Can candidates cheat on aptitude tests? Cheating is more difficult on standardized performance tests than on personality questionnaires. Research shows the problem is smaller than feared. Modern tools also use time limits, behavioral analysis, and proctoring.

What does science say about the validity of aptitude tests? According to current research (Sackett et al. 2022), cognitive ability tests have a validity of r=.31, structured interviews r=.42. The highest validity is achieved through a combination of different methods.

How much do professional aptitude tests cost? Costs vary widely: From free basic tools to several hundred euros per candidate for comprehensive assessment centers. Online assessment tools offer scalable solutions that are cost-effective with high applicant volumes.

What is DIN 33430? DIN 33430 is the German standard for job-related aptitude assessment. It defines quality standards for test procedures and their application. Certified procedures offer greater legal security.

Can aptitude tests reduce bias? Yes. Standardized, objective tests evaluate based on performance, not appearance, name, or background. This reduces unconscious bias and promotes diversity.

How do I integrate aptitude tests into my recruiting process? The optimal timing is after reviewing applications and before the personal interview. This allows you to filter efficiently and have concrete talking points from the test results in the interview.

Conclusion: Your Path to Objective Hiring

Aptitude tests aren't a cure-all – but they're one of the best tools you have for making sound hiring decisions. Research over the past 100 years clearly shows: Structured, standardized methods outperform subjective assessments.

Key takeaways:

  • Cognitive ability tests are among the most valid individual methods for predicting job success
  • Combining multiple methods (test + structured interview) significantly increases overall validity
  • Modern game-based assessments combine scientific validity with positive candidate experience
  • Objective tests reduce bias and promote diversity
  • DIN 33430 provides a quality standard for serious personnel assessment

Your next step: Review your current recruiting process. Are your decisions based on gut feeling or on data? If you want to reduce bad hires and make more objective decisions, scientifically validated aptitude tests are a good starting point.

Tools like Aivy enable entry into modern personnel assessment with game-based assessments based on research from Freie Universität Berlin. With over 100,000 completed assessments and measurable success at companies like Lufthansa and MCI, they offer a proven solution.

Sources

  • Schmidt, F. L., & Hunter, J. E. (1998). The validity and utility of selection methods in personnel psychology: Practical and theoretical implications of 85 years of research findings. Psychological Bulletin, 124(2), 262-274.
  • Schmidt, F. L., Oh, I.-S., & Shaffer, J. A. (2016). The validity and utility of selection methods in personnel psychology: Practical and theoretical implications of 100 years of research findings. Fox School of Business Research Paper.
  • Sackett, P. R., Zhang, C., Berry, C. M., & Lievens, F. (2022). Revisiting meta-analytic estimates of validity in personnel selection: Addressing systematic overcorrection for restriction of range. Journal of Applied Psychology, 107(11), 2040-2068.
  • Lievens, F., & Sackett, P. R. (2017). The effects of predictor method factors on selection outcomes: A modular approach to personnel selection procedures. Journal of Applied Psychology, 102(1), 43-66.
Home
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Aptitude Tests: How to Find the Best Talent for Your Company

Nearly one in four apprentices drops out of their training program – even though their grades were fine. Bad hires cost companies between €50,000 and €200,000 per case. And yet, many recruiters still rely on gut feeling and unstructured interviews.

Research has shown for decades: There's a better way. Aptitude tests make it possible to measure potential and competencies objectively – regardless of sympathy, appearance, or the perfect resume. But which tests are actually valid? What distinguishes a good aptitude test from a bad one? And how do you effectively integrate them into your recruiting process?

In this guide, you'll learn about the scientific principles behind aptitude tests, the different types available, and how to use them for more objective hiring decisions. Current studies from Schmidt & Hunter to Sackett et al. provide the foundation – combined with real-world examples from companies already achieving measurable results.

What Is an Aptitude Test? Definition and Importance for HR

An aptitude test is a standardized assessment that measures candidates' abilities, competencies, and potential for a specific position. Unlike traditional job interviews, the results are based not on subjective impressions but on measurable data.

The goal: Determine whether a person has the prerequisites to succeed in a particular role – before you hire them, not after.

Distinguishing Between Aptitude Tests, Employment Tests, Assessment Centers, and Personality Tests

These terms are often used interchangeably but describe different procedures:

Method Focus Typical Duration Application
Aptitude Test Abilities, potential, job-specific competencies 30-90 minutes Pre-screening, before interview
Employment Test General term for all tests in the application process Variable Synonym for aptitude test
Assessment Center Combination of tests, role plays, group discussions 0.5-2 days Final selection, executives
Personality Test Character traits, behavioral tendencies 15-30 minutes Part of aptitude tests or AC

An aptitude test can include various modules: cognitive tests, personality questionnaires, technical knowledge tests, or situational exercises. The key is finding the right combination – tailored to the job requirements of the position to be filled.

Why Grades and Resumes Aren't Enough

The research is clear: Academic grades and work experience are poor predictors of future job success. A meta-analysis by Sackett et al. (2021) shows that grades add almost no predictive value beyond an intelligence test.

The problem: Resumes and transcripts show what someone has done in the past – not what they can achieve in the future. They favor people with privileged educational backgrounds and overlook career changers with untapped potential.

Susanne Berthold-Neumann from Lufthansa puts it succinctly: "We look at the documents late in the process because they only show a small part of the person and say little about whether someone has the competencies for future challenges."

What Types of Aptitude Tests Are There?

Depending on the position and industry, different testing methods are used. Here's an overview of the main categories:

Cognitive Ability Tests (Intelligence, Logic)

Cognitive ability tests measure thinking skills such as logical reasoning, problem-solving, working memory, and learning ability. They are among the most thoroughly researched methods in personnel assessment.

Typical tasks:

  • Continuing number sequences
  • Recognizing patterns
  • Testing reading comprehension
  • Drawing logical conclusions

Why they matter: The meta-analysis by Schmidt and Hunter (1998) showed that cognitive ability tests have the highest single validity (r=.51) for predicting job success. More recent revisions (Sackett et al., 2022) adjust this value to r=.31, but confirm: Intelligence tests remain among the most valid individual methods.

Personality Questionnaires

Personality tests capture stable character traits and behavioral tendencies. The best-known model is the Big Five (also called the OCEAN model):

  1. Openness to Experience – Creativity, curiosity
  2. Conscientiousness – Reliability, diligence
  3. Extraversion – Sociability, energy
  4. Agreeableness – Cooperativeness, empathy
  5. Emotional Stability – Stress resistance, composure

Important: Personality tests alone are not a good predictor of job success (r=.22 according to Sackett et al.). They only add value in combination with other methods – for example, to assess cultural fit.

Technical Knowledge Tests

These tests assess job-specific expertise: programming languages for IT positions, business fundamentals for commercial training programs, foreign language skills for international positions.

Application: Especially useful for specialists and career changers, where the resume says little about actual skills.

Game-Based Assessments: The Modern Alternative

Game-Based Assessments (GBA) are aptitude tests in a gamified format. Instead of traditional questionnaires or multiple-choice tests, candidates complete short mini-games that measure cognitive abilities and personality traits.

The advantages:

  • Better candidate experience: Less exam pressure, more engagement
  • Reduced test anxiety: Gamified format reduces nervousness
  • Lower susceptibility to manipulation: Harder to "fake" than traditional questionnaires
  • Scientific validity: Studies (Lievens & Sackett, 2017) show comparable validity with higher acceptance

Game-based assessments aren't just fun and games – they're a scientifically grounded evolution of traditional testing methods.

How Valid Are Aptitude Tests Really? Scientific Evidence

The question every HR professional should ask: How well do aptitude tests actually predict future job success?

The Schmidt & Hunter Meta-Analysis: What We Learn From It

The meta-analysis by Frank Schmidt and John Hunter (1998) is considered a milestone in personnel psychology. It summarized 85 years of research and compared the validity of different selection methods.

Validity (r-value) indicates how strong the relationship is between test results and subsequent job success. A value of r=1.0 would be a perfect prediction, r=0 means no relationship.

Results from Schmidt & Hunter (1998):

Method Validity (r)
Cognitive ability tests .51
Structured interviews .51
Work samples .54
Unstructured interviews .38
References .26
Work experience (years) .18

The key message: Structured, standardized methods significantly outperform subjective assessments.

Current Research: Sackett et al. (2022)

A more recent meta-analysis by Sackett, Zhang, Berry, and Lievens (2022) critically reviewed Schmidt & Hunter's values – and revised them downward.

Updated validity values:

Method Schmidt & Hunter (1998) Sackett et al. (2022)
Cognitive tests .51 .31
Structured interviews .51 .42
Unstructured interviews .38 .19
Assessment centers .36

What does this mean? Aptitude tests aren't the "holy grail" – but they remain one of the best available methods. The key insight: Combining multiple methods significantly increases overall validity.

Validity Comparison: Which Methods Work Best?

Current research is clear: A mix of methods beats any single approach.

Top combinations according to Sackett et al. (2021):

  1. Cognitive ability test + structured interview
  2. Cognitive ability test + integrity test
  3. Structured interview + personality test

The weakest predictors:

  • Graphology reports (r near 0)
  • Unstructured interviews alone (r=.19)
  • Age (r near 0)

The recommendation: Combine a cognitive ability test with a structured job interview – and add personality tests for cultural fit as needed.

Advantages and Limitations of Aptitude Tests in Hiring

No method is perfect. Here's an honest assessment:

Advantages: Objectivity, Comparability, Bias Reduction

Objectivity: Standardized tests deliver comparable results – regardless of who evaluates them. The confirmtion bias or the halo-horns effect that occur in interviews are minimized.

Comparability: All candidates go through the same process. This enables fair comparisons – instead of "sympathy-based decisions."

Bias reduction: Objective tests evaluate based on performance, not appearance, name, or background. This promotes diversity and reduces discrimination.

Efficiency: Online tests enable pre-screening of large applicant pools with minimal staff effort.

Cost savings: Fewer bad hires = lower costs for re-recruiting, onboarding, and turnover.

Limitations: Nervousness, Not All Competencies Testable

Test anxiety: Candidates with exam anxiety may perform worse than their actual abilities would suggest.

Not everything is measurable: Social skills, creativity, or leadership potential can only be captured to a limited extent in standardized tests.

Preparation distorts results: Some candidates prepare intensively for typical test formats – which can limit the meaningfulness of results.

Acceptance issues: Tests that are too long or boring can deter candidates.

How to Overcome These Limitations

  • Use modern formats: Game-based assessments reduce test anxiety and increase acceptance
  • Employ a method mix: Combine tests + interviews + work samples where appropriate
  • Prioritize candidate experience: Offer short, mobile-optimized tests
  • Communicate transparently: Explain to candidates why tests are being used

Build or Buy an Aptitude Test? Options for Companies

You basically have three options:

Option 1: Develop Your Own

Advantages: Tailored to your company, no ongoing licensing costs

Disadvantages: Requires psychological expertise, high development effort, validation necessary

Recommendation: Only practical for large companies with their own assessment department.

Option 2: Standardized Tests from Providers

Advantages: Scientifically validated, immediately deployable, verified quality criteria

Disadvantages: Less customized, ongoing licensing costs

Recommendation: The best choice for most companies.

Option 3: Hybrid – Customize Standard Tests

Advantages: Scientific foundation + adaptation to your own requirements

Disadvantages: Requires collaboration with provider

Recommendation: Ideal for companies with specific job profiles.

DIN 33430: The Quality Standard for Personnel Assessment

DIN 33430 is the German standard for job-related aptitude assessment. It defines requirements for:

  • The qualifications of test administrators
  • The quality of test procedures
  • The process of aptitude evaluation

What to look for: Ask providers about DIN 33430 compliance. Certified procedures offer greater legal security – especially relevant if candidates challenge decisions.

Game-Based Assessments: Objective and Candidate-Friendly

Traditional tests have an image problem: They're seen as boring, stressful, and outdated. Game-based assessments change that.

How Game-Based Assessments Work

Instead of 100 multiple-choice questions, candidates complete short mini-games – typically 15-30 minutes for a complete assessment. Each game measures specific competencies:

  • Reaction games: Measure attention and processing speed
  • Puzzle games: Capture logical thinking and problem-solving
  • Memory variants: Test working memory
  • Decision games: Reveal risk tolerance and decision-making behavior

The algorithms running in the background analyze not just whether a task was solved – but also how: reaction times, patterns, strategies.

Scientific Validation

A study by Lievens and Sackett (2017) shows: Gamified assessments reduce test anxiety and increase acceptance among candidates – without sacrificing validity.

Additional research-backed advantages:

  • Lower influence of socially desirable response behavior
  • Harder to manipulate than traditional questionnaires
  • Higher completion rates (fewer dropouts)

Case Study: Lufthansa Achieves 96% Accuracy

Deutsche Lufthansa AG uses a 15-minute online assessment with seven mini-games. The results are impressive:

  • 96% accuracy rate: Correctly predicting which candidates will be rated as suitable in the further selection process
  • 81% candidate satisfaction: High acceptance of the gamified format
  • 100+ minutes of saved testing time per candidate: More efficient than traditional assessment centers

These figures show: Modern personnel assessment doesn't have to choose between scientific validity and positive candidate experience – both are possible.

Objective assessment tools like Aivy enable data-driven decisions instead of gut feeling. The platform uses game-based assessments that are scientifically validated and based on research from Freie Universität Berlin. More details can be found in the Lufthansa success story.

Best Practices: How to Successfully Implement Aptitude Tests

The Right Timing in the Recruiting Process

Recommendation: After reviewing applications, before the personal interview.

Why?

  1. You filter efficiently – and only invest interview time in promising candidates
  2. You have concrete talking points from the test results
  3. Candidates experience a professional, structured process

Process flow:

  1. Application received → Review of documents
  2. Invitation to online assessment (automated)
  3. Candidate completes test (location-independent, time-flexible)
  4. Evaluation → Invitation to interview if results are positive
  5. Structured interview referencing test results

Combining Methods for Maximum Validity

Research is clear: A method mix beats any single approach.

Recommended combinations for different target groups:

Target Group Recommended Combination
Apprentices/Trainees Cognitive test + personality test + short interview
Specialists Cognitive test + technical test + structured interview
Executives Assessment center (tests + role plays + interview)
Career changers Cognitive test + potential analysis + structured interview

Candidate Experience: Making Tests User-Friendly

The best assessment is useless if candidates drop out beforehand. Here's how to create a positive process:

Checklist for good candidate experience:

  • Test is mobile-optimized and works on all devices
  • Maximum duration: 30-45 minutes (shorter is better)
  • Clear advance communication: What can candidates expect?
  • Time flexibility: Candidates choose when to test
  • Fast feedback: Don't make them wait for weeks
  • Transparency: Explain why tests are being used

MCI Deutschland achieves a 96% completion rate in their assessment with this approach – while reducing time-to-hire by 55% and cost-per-hire by 92%. Matthias Kühne, Director People & Culture at MCI, emphasizes the "more objective evaluation basis" that has significantly professionalized the process.

Frequently Asked Questions (FAQ)

What's the difference between an aptitude test and an employment test? The terms are often used interchangeably. Employment test is the more general term for all tests in the application process, while aptitude test specifically refers to measuring job-specific abilities and potential.

How long should an aptitude test take? For online assessments, 15-45 minutes is optimal. Longer tests lead to higher dropout rates. Game-based assessments often manage to deliver meaningful results in 15-20 minutes.

Can candidates cheat on aptitude tests? Cheating is more difficult on standardized performance tests than on personality questionnaires. Research shows the problem is smaller than feared. Modern tools also use time limits, behavioral analysis, and proctoring.

What does science say about the validity of aptitude tests? According to current research (Sackett et al. 2022), cognitive ability tests have a validity of r=.31, structured interviews r=.42. The highest validity is achieved through a combination of different methods.

How much do professional aptitude tests cost? Costs vary widely: From free basic tools to several hundred euros per candidate for comprehensive assessment centers. Online assessment tools offer scalable solutions that are cost-effective with high applicant volumes.

What is DIN 33430? DIN 33430 is the German standard for job-related aptitude assessment. It defines quality standards for test procedures and their application. Certified procedures offer greater legal security.

Can aptitude tests reduce bias? Yes. Standardized, objective tests evaluate based on performance, not appearance, name, or background. This reduces unconscious bias and promotes diversity.

How do I integrate aptitude tests into my recruiting process? The optimal timing is after reviewing applications and before the personal interview. This allows you to filter efficiently and have concrete talking points from the test results in the interview.

Conclusion: Your Path to Objective Hiring

Aptitude tests aren't a cure-all – but they're one of the best tools you have for making sound hiring decisions. Research over the past 100 years clearly shows: Structured, standardized methods outperform subjective assessments.

Key takeaways:

  • Cognitive ability tests are among the most valid individual methods for predicting job success
  • Combining multiple methods (test + structured interview) significantly increases overall validity
  • Modern game-based assessments combine scientific validity with positive candidate experience
  • Objective tests reduce bias and promote diversity
  • DIN 33430 provides a quality standard for serious personnel assessment

Your next step: Review your current recruiting process. Are your decisions based on gut feeling or on data? If you want to reduce bad hires and make more objective decisions, scientifically validated aptitude tests are a good starting point.

Tools like Aivy enable entry into modern personnel assessment with game-based assessments based on research from Freie Universität Berlin. With over 100,000 completed assessments and measurable success at companies like Lufthansa and MCI, they offer a proven solution.

Sources

  • Schmidt, F. L., & Hunter, J. E. (1998). The validity and utility of selection methods in personnel psychology: Practical and theoretical implications of 85 years of research findings. Psychological Bulletin, 124(2), 262-274.
  • Schmidt, F. L., Oh, I.-S., & Shaffer, J. A. (2016). The validity and utility of selection methods in personnel psychology: Practical and theoretical implications of 100 years of research findings. Fox School of Business Research Paper.
  • Sackett, P. R., Zhang, C., Berry, C. M., & Lievens, F. (2022). Revisiting meta-analytic estimates of validity in personnel selection: Addressing systematic overcorrection for restriction of range. Journal of Applied Psychology, 107(11), 2040-2068.
  • Lievens, F., & Sackett, P. R. (2017). The effects of predictor method factors on selection outcomes: A modular approach to personnel selection procedures. Journal of Applied Psychology, 102(1), 43-66.

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Florian Dyballa

CEO, Co-Founder

About Florian

  • Founder & CEO of Aivy — develops innovative ways of personnel diagnostics and is one of the top 10 HR tech founders in Germany (business punk)
  • More than 500,000 digital aptitude tests successfully used by more than 100 companies such as Lufthansa, Würth and Hermes
  • Three times honored with the HR Innovation Award and regularly featured in leading business media (WirtschaftsWoche, Handelsblatt and FAZ)
  • As a business psychologist and digital expert, combines well-founded tests with AI for fair opportunities in personnel selection
  • Shares expertise as a sought-after thought leader in the HR tech industry — in podcasts, media, and at key industry events
  • Actively shapes the future of the working world — by combining science and technology for better and fairer personnel decisions
success stories

You can expect these results

Discover what successes other companies are achieving by using Aivy. Be inspired and do the same as they do.

Many innovative employers already rely on Aivy

Say that #HeRoes

“Through the very high response rate Persuade and retain We our trainees early in the application process. ”

Tamara Molitor
Training manager at Würth
Tamara Molitor

“That Strengths profile reflects 1:1 our experience in a personal conversation. ”

Wolfgang Böhm
Training manager at DIEHL
Wolfgang Böhm Portrait

“Through objective criteria, we promote equal opportunities and Diversity in recruiting. ”

Marie-Jo Goldmann
Head of HR at Nucao
Marie Jo Goldmann Portrait

Aivy is the bestWhat I've come across so far in the German diagnostics start-up sector. ”

Carl-Christoph Fellinger
Strategic Talent Acquisition at Beiersdorf
Christoph Feillinger Portrait

“Selection process which Make fun. ”

Anna Miels
Learning & Development Manager at apoproject
Anna Miels Portrait

“Applicants find out for which position they have the suitable competencies bring along. ”

Jürgen Muthig
Head of Vocational Training at Fresenius
Jürgen Muthig Fresenius Portrait

“Get to know hidden potential and Develop applicants in a targeted manner. ”

Christian Schütz
HR manager at KU64
Christian Schuetz

Saves time and is a lot of fun doing daily work. ”

Matthias Kühne
Director People & Culture at MCI Germany
Matthias Kühne

Engaging candidate experience through communication on equal terms. ”

Theresa Schröder
Head of HR at Horn & Bauer
Theresa Schröder

“Very solid, scientifically based, innovative even from a candidate's point of view and All in all, simply well thought-out. ”

Dr. Kevin-Lim Jungbauer
Recruiting and HR Diagnostics Expert at Beiersdorf
Kevin Jungbauer
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