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Confirmation Bias: The Confirmation Bias

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Confirmation Bias: The Confirmation Bias
Confirmation Bias: The Confirmation Bias

Definition: Confirmation Bias

Confirmation bias — in German: Bestätigungsfehler or Bestätigungstendenz — is a cognitive distortion in which people prefer to perceive and accept information that confirms their existing convictions, while tending to ignore or devalue contradictory information.

Examples of Confirmation Bias

Sound familiar?

After a misstep by a colleague, you suddenly notice new aspects that displease you. You pay more attention to every small inadequacy and also interpret neutral behaviours increasingly negatively. Even positive actions may be perceived by you as calculating or disingenuous because they don't fit into your already formed negative image.

What is the reason for that?

This Is Due to Confirmation Bias

Confirmation bias describes the tendency to search for, interpret, and remember information in a way that validates an existing opinion.

In doing so, characteristics that fit the existing opinion stand out more strongly — people even unconsciously search for them (Sans, 2020). This means that pre-existing attitudes towards a particular educational path, nationality, or religious affiliation influence a person's assessment to the extent that information confirming those attitudes is unconsciously noticed and retained more readily (Agarwal, 2018).

What else is a bias? We explain:

A bias generally describes a systematic distortion in human perception, thinking, or behavior. It is a type of “mental abbreviation” or bias that subconsciously influences our judgment and decision making.

These distortions can result from personal experiences, cultural influences, emotional states or evolutionary thought patterns. While they often help us make quick decisions, they can also lead to miscalculations and irrational decisions.

Other examples of biases in the HR process include:

Identifying our own biases is the first step towards being able to make more aware and more objective decisions within personnel selection.

How structured pre-selection helps avoid this distortion is shown by Aivy's assessment procedures.

This effect is one of 17 patterns that shape hiring decisions. The overview is in Unconscious Bias in Recruiting.

Florian Dyballa

CEO, Co-Founder

About Florian

  • Founder & CEO of Aivy — develops innovative ways of personnel diagnostics and is one of the top 10 HR tech founders in Germany (business punk)
  • More than 1 million digital assessments used by over 1,200 companies such as Lufthansa, Würth and Hermes
  • Three times honored with the HR Innovation Award and regularly featured in leading business media (WirtschaftsWoche, Handelsblatt and FAZ)
  • As a business psychologist and digital expert, combines well-founded tests with AI for fair opportunities in personnel selection
  • Shares expertise as a sought-after thought leader in the HR tech industry — in podcasts, media, and at key industry events
  • Actively shapes the future of the working world — by combining science and technology for better and fairer personnel decisions
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