⅓ less recruiting effort and better hiring despite AI applications

Starting position

Callways is a customer service provider with over 60 employees in Berlin and Hagenow.
The market is characterized by high turnover and a high number of applicants — But CVs barely said anything about performance.

At the same time, the share rose AI-optimized applications: well-formulated documents, but increasingly interchangeable.

Around 100 applications per month apply for customer service roles.
But: perfect CVs did not reliably lead to good hires — and weak CVs excluded potentially strong talent.

“We had people with perfect CVs that didn't work. And some with bad ones that performed brilliantly. ”
— Achim Reinhardt, Co-CEO Callways

Callways needed a clear, fair and reliable basis for selection — away from standard documents and without additional effort.

Implementation

Approach: Strengths before resume

The process was deliberately filmed: Aivy first, resume after that.

This is how the new standard process works:

1. Application is received via Indeed or similar.
2. ‍Direct invitation to Aivy (15-20 min testing → strength profile)
3. Only then review the profiles — CV optional‍
4. Conversations based on specific strengths instead of empty phrases

Not a cover letter. Hardly any testimonials.
Strength profile instead of gut feeling!

“We'll send everyone the Aivy link right away. It is a gift — for both parties. ”
— Achim Reinhardt, Co-CEO Callways

Transposition

The implementation was pragmatic — without major IT costs, without project overhead.

• 6 weeks from decision to complete conversion
• Target profiles for customer service roles defined using software via Aivy
• Integrated profile comparisons including interview guidelines & onboarding tips
• Data basis: successful existing teams → 5 working profiles identified

“People are different. We're not looking for copies — we're looking for profiles that work. ”
— Achim Reinhardt, Co-CEO Callways

Results

✔ 70% less effort — immediately noticeable

Recruiting manager Andreas no longer reviews 100 profiles, but only around 30 suitable ones.
= 1/3 effort, better hit rate.

✔ Better conversations

Aivy provides positive conversation opportunities — away from weaknesses, towards real strengths.
Conversations are more human, focused and efficient.

✔ Fewer wrong decisions

Accurate settings → fewer trial period risks.
Strengths are clear from the start → faster onboarding.

✔ More fairness & motivation

Talents receive real feedback and can assess themselves
— more self-selection, less frustration.

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2/3 less effort. More quality. Better experiences — for everyone.

“It was worth it from day one. And we'll keep doing the same. ”
— Achim Reinhardt, Co-CEO Callways