Starting position
Every year, Beiersdorf is looking for hundreds of interns for very different areas, from marketing to supply chain to R&D. But many applicants have no clear idea where their strengths can best be exploited.
As a result, many young professionals either don't apply at all or apply for the wrong positions. This situation should be resolved and access for students improved.
At the same time, modern, innovative employer branding should be created. An experience that shows what Beiersdorf stands for as an employer: orientation, fairness and a digital, low-threshold entry into the career world.
Implementation
Orientation before applying: Candidates start with Aivy — not with a resume.
- Seamless integration on the career page
- Candidates complete Aivy's short assessments
- You get direct recommendations for suitable internships
- Optionally, the created strengths profile can be attached to the application
The created strengths profile remains private, ensuring full GDPR compliance, with no registration requirement.
Aivy also serves as a “career navigator” at recruiting fairs & events: Students test themselves on site, discover suitable areas and take their personal list of results with them. This strengthens substance and credibility in employer branding.
“Great UX, clean diagnostics — a missing piece of the puzzle for a good candidate experience at Beiersdorf.”
— Carl-Christoph Fellinger, Strategic Talent Acquisition
Results
Beiersdorf has rethought career orientation: First understand who you are, then decide where to apply.
The result: higher fit, more positive experience, better recruiting.
- 20,000+ candidates helped
More than 20,000 students have already found out which career opportunities at Beiersdorf suit them. - More relevant applications
More orientation → less scatter → better matches.
Particularly relevant: Applications are received in a much more targeted manner — because candidates know in advance which areas really suit them. - Better candidate experience
Innovation, gamification, psychological foundation — without barriers.
At the same time, Aivy strengthens employer branding: It shows Beiersdorf as a modern, supportive employer that offers real help to young talent.
Triff eine bessere Vorauswahl – noch vor dem ersten Gespräch
Aivy zeigt dir in wenigen Minuten, welche Kandidat:innen wirklich zur Rolle passen. Jenseits von Lebensläufe basierend auf Stärken.
