You know the problem: Positions remain unfilled for weeks, great candidates drop out, and in the end, the hire still doesn't work out. The recruiting process often feels like a gamble – but it doesn't have to be.
Current research shows that structured selection methods have significantly higher predictive validity than unstructured interviews or gut decisions alone. The meta-analysis by Schmidt and Hunter (1998) demonstrates: While unstructured interviews only achieve a validity of r=.38, structured methods reach r=.51, and aptitude tests even reach r=.54.
In this guide, you'll learn how a professional recruiting process is structured, which seven phases it goes through, and how you can optimize each step. You'll discover which KPIs really matter, how to avoid unconscious bias, and why objective assessment methods can be a game-changer for your talent selection.
What Is the Recruiting Process? Definition and Significance
The recruiting process encompasses all systematic steps a company takes to fill an open position with the right person. It begins with recognizing that a position needs to be filled and ideally ends with successful onboarding of the new employee.
A well-structured process is more than just a sequence of activities – it's a strategic tool that determines the quality of your hires. According to Glassdoor Economic Research (2023), the average time-to-hire in Germany is 28.5 days. Companies whose process takes significantly longer risk losing the best talent to competitors.
Distinction: Recruiting vs. Selection vs. Talent Acquisition
These terms are often used interchangeably but mean different things:
For this article, we'll focus on the operational recruiting process – the concrete workflow from open position to hire.
The 7 Phases of the Recruiting Process: An Overview
A professional recruiting process can be divided into seven sequential phases. Each phase has its own challenges and success factors.
Phase 1: Needs Analysis and Job Requirements
Before posting a position, you need to know who you're actually looking for. The needs analysis answers two key questions: Is this position really needed? And which competencies are critical for success in this role?
A good job requirements profile distinguishes between:
- Must-haves: Essential qualifications and competencies
- Nice-to-haves: Desirable but not mandatory attributes
- Deal-breakers: Clear boundaries that are non-negotiable
The most common mistake in this phase: The requirements profile becomes a wish list that no candidate can fulfill. Or – even more problematic – it's missing entirely and selection happens based on gut feeling.
Phase 2: Sourcing and Job Posting
With the requirements profile in hand, it's time to search. Sourcing means reaching potential candidates where they are – whether on job boards, social networks, or through active sourcing.
The job posting is your most important tool here. It should:
- Describe the job realistically and attractively
- Communicate clear requirements
- Provide insights into the company culture
- Show an easy application process
Don't underestimate the power of a good candidate experience: 78% of applicants draw conclusions about company culture from their experience in the application process (CareerBuilder, 2022).
Phase 3: Candidate Screening and Pre-Selection
Now it gets critical: From the mass of applications, you need to identify the most promising candidates. This is where the greatest danger of unconscious bias lurks – unconscious prejudices that distort your decisions.
The groundbreaking study by Bertrand and Mullainathan (2004) showed: Applicants with typically "white-sounding" names like Emily or Greg received 50% more callbacks than those with African-American sounding names – with identical qualifications. This means: Bias effects can already occur during resume screening.
Structured screening criteria help reduce these distortions:
- Define in advance which criteria you're evaluating
- Use a standardized rating scheme
- Separate the evaluation of different criteria
- Involve multiple people when possible
Phase 4: Assessment and Diagnostics
This phase makes the difference between hoping and knowing. While traditional selection methods rely heavily on subjective impressions, professional assessment delivers objective data about competencies and potential.
Assessment diagnostics encompasses scientifically validated methods for measuring abilities, personality traits, and behavioral tendencies. These include:
- Cognitive ability tests: Measure logical thinking, problem-solving, learning ability
- Personality questionnaires: Capture stable behavioral tendencies (e.g., Big Five)
- Situational judgment tests: Examine reactions in job-relevant scenarios
- Game-based assessments: Modern, gamified testing methods
According to Schmidt and Hunter (1998), aptitude tests have the highest predictive validity of all selection methods at r=.54 – even higher than structured interviews. The advantage: They measure what candidates can actually do, not what they present in conversation.
Phase 5: Interviews and Selection Meetings
The job interview remains a central element – but it must be done right. Unstructured interviews, where each interviewer asks different questions, have alarmingly low predictive validity.
Structured interviews, however, follow a fixed guide:
- All candidates receive the same questions
- Answers are evaluated against defined criteria
- Behavioral questions ("Tell me about a situation where...") replace hypothetical ones
- Multiple interviewers evaluate independently
The difference in validity is significant: Structured interviews achieve r=.51, unstructured only r=.38 (Schmidt & Hunter, 1998). That might sound like a small difference, but in practice, it's the difference between chance and informed decision-making.
Phase 6: Decision and Contract Negotiation
With results from assessments and interviews, it's decision time. Ideally, it's based on:
- Objective data from the assessments
- Structured interview evaluations
- A transparent decision process with multiple stakeholders
Contract negotiation should happen quickly. Good candidates have options – and those who wait too long will lose them. Communicate transparently, keep promises, and make the offer competitive.
Phase 7: Preboarding and Onboarding
The recruiting process doesn't end with the signature. The phase between contract signing and the first day (preboarding) and structured orientation (onboarding) determine whether the hire is successful long-term.
Good onboarding includes:
- Professional training on tasks and tools
- Social integration into the team
- Cultural orientation within the company
- Regular feedback conversations
Studies show: Employees with structured onboarding are more productive, more satisfied, and stay longer with the company.
Optimizing the Recruiting Process: Best Practices
You have a process – but is it working? The following best practices will help you improve each step.
Saving Time: Automation and Tools
Many recruiting tasks can be automated without sacrificing quality:
- Applicant Tracking Systems (ATS): Automated acknowledgments, status updates, scheduling
- Screening tools: Pre-filtering based on defined criteria
- Digital assessments: Online tests instead of complex in-person procedures
- Interview scheduling: Automatic appointment coordination
The time savings can be substantial: Companies like MCI Germany report 55% faster time-to-hire through integrating digital assessment diagnostics.
Increasing Quality: Objective Assessment Methods
The biggest lever for better hires lies in objectifying the selection. Instead of relying on gut feeling, scientifically validated methods provide reliable data.
What makes a good assessment?
- Validity: The method measures what it's supposed to measure
- Reliability: Results are consistent and reproducible
- Fairness: No disadvantage to certain groups
- Acceptance: Candidates experience the test as fair and relevant
Game-based assessments meet these criteria while also providing a positive candidate experience – test anxiety decreases, acceptance increases.
Improving Candidate Experience
Every touchpoint in the recruiting process shapes the image candidates have of your company. Small improvements make big differences:
- Quick responses (maximum 1-2 weeks between steps)
- Transparent communication about the process and next steps
- Respectful treatment – even with rejections
- Appreciative feedback conversations
Avoiding Unconscious Bias in the Recruiting Process
Unconscious bias – unconscious prejudices – is one of the biggest quality killers in recruiting. It leads to hiring not the best candidates, but those who are most similar to the decision-maker.
The Most Common Bias Types in Recruiting
Learn more about different bias types in the article Overcoming Unconscious Bias in Recruiting.
How Objective Methods Reduce Bias
The good news: Unconscious bias cannot be eliminated, but its effects can be reduced. The key lies in structured, objective methods:
- Standardization: Same questions and evaluation criteria for everyone
- Objectification: Data-based decisions instead of gut feeling
- Diversification: Multiple people in the decision
- Blind evaluation: Hiding irrelevant information
Training alone shows little long-term effect according to studies. More effective are structural measures – like introducing objective assessments before the first personal contact.
Recruiting KPIs: Making the Process Measurable
What you don't measure, you can't improve. The following KPIs give you an overview of your recruiting process health.
Time-to-Hire, Cost-per-Hire, Quality of Hire
Time-to-Hire refers to the time span from job posting to contract signature. The benchmark in Germany is about 28-30 days. Longer processes lead to higher dropout rates – 60% of applicants drop out when the process takes longer than six weeks.
Cost-per-Hire captures all costs of a hire: job ads, recruiters, internal time, tools, onboarding. The average cost-per-hire varies greatly by industry and position – more important than the absolute value is the trend over time.
Quality of Hire is the most important but hardest to measure metric. It evaluates the performance and success of new employees, typically measured through:
- Performance reviews after 6 and 12 months
- Passing the probation period
- Retention after 1 and 2 years
- Feedback from managers
According to SHRM, a bad hire costs 50-200% of the position's annual salary. For a €60,000 position, that's €30,000-120,000 – a strong argument for investing in better selection methods.
Objective Assessment in the Recruiting Process
Objective assessment diagnostics isn't a "nice-to-have" but a strategic advantage. It makes the difference between guessing and knowing.
Game-Based Assessments as a Process Step
A modern form of assessment diagnostics is game-based assessments. These gamified testing methods measure cognitive abilities and soft skills in an engaging environment – without candidates feeling like they're in an exam situation.
The advantages over traditional tests:
- Lower test anxiety: Gamified environment reduces stress
- Higher acceptance: Candidates experience the test as fair and interesting
- Objective data: Scientifically validated measurement of competencies
- No preparation needed: Captures real abilities, not learned test knowledge
Platforms like Aivy use game-based assessments that have been scientifically validated in collaboration with Freie Universität Berlin. The tests measure competencies like problem-solving ability, attention, and decision-making behavior – independent of the resume.
Case Study: How MCI Reduced Time-to-Hire by 55%
The theory is convincing – but what does it look like in practice? MCI Germany fundamentally optimized its recruiting process by integrating objective assessment diagnostics.
The results speak for themselves:
- 55% faster time-to-hire
- 92% lower cost-per-hire
- 96% completion rate in assessments
- 5x stronger predictive power compared to traditional methods
Matthias Kühne, Director People & Culture at MCI Germany, describes the change: "We had largely digitized our recruiting process for a long time thanks to softgarden. With Aivy, we have now digitized another process step in talent acquisition and strongly professionalized it through a more objective evaluation basis. Since both systems also interact completely seamlessly, the whole thing not only saves time but is also really fun in daily work!"
Lufthansa also relies on objective assessment diagnostics and achieves a hit rate of 96% in predicting candidate suitability – with 81% candidate satisfaction and 100+ minutes of saved testing time per applicant. Find more details in the MCI success story and the Lufthansa success story.
Checklist: Optimizing Your Recruiting Process
Use this checklist to evaluate your current process:
Phases 1-2: Preparation
- Requirements profile with clear must-haves and nice-to-haves
- Job posting with realistic job description
- Defined sourcing channels
Phases 3-4: Selection
- Structured screening criteria
- Objective assessment before the interview
- Documented evaluation criteria
Phases 5-6: Decision
- Structured interviews with standardized questions
- Multiple decision-makers involved
- Quick decision and communication
Phase 7: Onboarding
- Preboarding measures defined
- Structured onboarding plan
- Feedback meetings scheduled
KPIs
- Time-to-hire is being measured
- Cost-per-hire is being tracked
- Quality of hire is being monitored
Frequently Asked Questions (FAQ)
How long should a recruiting process take?
The average time-to-hire in Germany is about 28-35 days. Processes lasting longer than six weeks lead to high dropout rates – 60% of applicants drop out then. At the same time, the process shouldn't be so short that informed decisions become impossible.
What does a bad hire cost?
According to SHRM, a bad hire costs 50-200% of the position's annual salary. For a €60,000 position, that's €30,000-120,000 – through direct costs like re-recruiting and training as well as indirect costs like productivity loss and team morale.
Which KPIs should I measure in recruiting?
The most important KPIs are: Time-to-hire (process duration), cost-per-hire (cost per hire), quality of hire (hire success), candidate satisfaction, offer acceptance rate, and retention rate after 12 months.
What's the difference between structured and unstructured interviews?
In structured interviews, all candidates receive the same questions and are evaluated according to uniform criteria. Unstructured interviews proceed freely and vary from conversation to conversation. Structured interviews have significantly higher predictive validity (r=.51 vs. r=.38).
How can I reduce unconscious bias in recruiting?
Four effective measures: Structured interviews with standardized questions, anonymized applications (blind hiring), objective assessments before personal contact, and diverse selection panels. Training alone shows little long-term effect.
What are game-based assessments?
Game-based assessments are gamified, scientifically validated testing methods that measure cognitive abilities and soft skills. They reduce test anxiety, improve candidate experience, and provide objective data for selection decisions – without candidates being able to prepare.
Conclusion: The Optimal Recruiting Process
A professional recruiting process isn't accidental but the result of deliberate design. The seven phases – from needs analysis through sourcing, screening, assessment, interviews, and decision to onboarding – form the foundation for successful hiring.
The key takeaways:
- Structure makes the difference: Standardized processes beat gut feeling
- Objectivity pays off: Scientifically validated methods have the highest predictive validity
- Bias is real: Only structural measures sustainably reduce unconscious prejudice
- KPIs create transparency: Measure time-to-hire, cost-per-hire, and quality of hire
- Candidate experience counts: Every touchpoint shapes your employer brand
Objective assessment tools like Aivy help you make data-based decisions instead of guessing. The results speak for themselves: Companies like MCI achieve 55% faster filling times at 92% lower costs.
The next step? Analyze your current process with the checklist above – and identify where you have the biggest leverage.
Sources
- Bertrand, M. & Mullainathan, S. (2004). Are Emily and Greg More Employable than Lakisha and Jamal? A Field Experiment on Labor Market Discrimination. American Economic Review, 94(4), 991-1013.
- CareerBuilder (2022). Candidate Experience Survey.
- Glassdoor Economic Research (2023). Time to Hire Benchmark Report.
- Schmidt, F. L. & Hunter, J. E. (1998). The Validity and Utility of Selection Methods in Personnel Psychology. Psychological Bulletin, 124(2), 262-274.
- Society for Human Resource Management (SHRM). The Cost of a Bad Hire.
Make a better pre-selection — even before the first interview
In just a few minutes, Aivy shows you which candidates really fit the role. Beyond resumes based on strengths.













